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The global financial crisis? Mexico weathers the storm in the Gluten Free Shopping Beat. Matrix GFP shows high GDP increases Health and Diagnosis

This previous paper compares the research in the gluten free mail demand in the Americas and Europe with the analysis of the major countries in Asia with a new GFP model developed Matrix. This model uses gluten-free volume search term on Google in specific communities to estimate the community 's gluten free market maturity. Matrix plots of the raw material volume versus gluten related search "searches Celiac set 'and found a linear relationship between two variables. The analysis focuses on what defines a mature market, gluten free and what products in different countries are looking for and why.

One of the main concepts of this article is "set celiac searches 'That is based on premium volume search term gluten. These values ​​are then adjusted (increased) to take into account the use of Internet in a country, as well as search engine queries likely total gluten (using Google country-specific market share basis). This adjusted value thus estimated that the total number of searches of gluten, as if 100% of a country had access to the Internet and all the results of the search engines used were.

This average value is then divided by (people of the community divided by 100) for a monthly "adjusted search Celiac 'value. That is, assuming that the average rate of celiac disease is approximately 1 in 100 people (with and without diagnosis), the notional value estimates, on average, if all searched celiac gluten-free products, how many times I have been searching for them each month. Please note that as celiac diagnosis in advanced countries can be as low as 20%, the actual number of Internet times celiac currently using Search can be five times higher than estimates predict!

To assist in the analysis, the gluten-related search terms were divided into seven groups, as shown below. Only the top 50 terms were used for detailed statistical analysis, but in most cases, these terms fifty account for 95% of all terms.

Gluten Composition of group:

• Product Generic GF: This group search terms all involve the word gluten and are generic, such as gluten, gluten free, gluten free, gluten free meals. This group is also segmented into core and non-core terms. basic terms are as shown above, while the terms are those non-core such as breakfast gf, gf snacks, desserts, gf, gf gifts.
• Gluten-free diet: These are terms that are related to specific aspects of the gluten-free diet, such as gluten-free diet, celiac diet. Gluten Free Recipe: Terms such as gluten-free recipes, free recipe gluten, gluten-free baking, wheat-free baking
• Related celiac: These are terms related to information on disease such as celiac, celiac disease, gluten intolerance, gluten allergies
• Wheat free of such terms as wheat free, wheat gluten, wheat allergy
• GF locations: gluten-free shops, shopping gluten-free, gluten-free restaurant
• GF specific foods: gluten-free bread, gluten-free pizzas, gluten free cake, gluten-free muffins

A summary of the "adjusted celiac searches per month " reviews of specific communities for December 2008 were:

• 4.2 Australia
• U.S. 2.7
• China speaks English 1.9
• 4.9 Traditional China
• 2.0 China Simplified
• India English 1.6
• 1.0 The Hindu India
• Indonesia English 5.5
• Indonesia 1.0 Indonesia talks
• Japan English 1.3
• Japan speaks Japanese 1.4
• Singapore speaks English 6.7

In general, the control groups, USA and Australia, being higher than countries in search of gluten from the higher "gross searches population " countries countries Asian analyzed, with the exception of Singapore English speaking community. Singapore has one of the best telecommunication systems in Asia Internet penetration is similar to the U.S. and Australia. It is believed that those people who search the Internet in Singapore, the long and difficult search for what they want. With this high-level search, the search complied with the conditions of Matrix GFP suggesting that communities with high raw search have a high proportion of gluten generic searches. In this case, 65% of all searches were in the generic group of which 85% were searches basic. According to the tendency of GFP Matrix, the 'celiac ' group is also high. Its terms eleven 8% of the 50 top searches was only 2% after the second largest group of gluten-free diet '.

In statistical terms, traditional China language, and Indonesia English speaking communities are called "outliers ". That is, the most points data in the form of a linear relationship between raw and adjusted Searches celiac searches, except for these two communities. The common feature of these two communities is that they have a very large population and very low Internet penetration and low GDP per person (associated with low wages and low living standards). Normally, This might suggest that these communities have a low rate of diagnosis of celiac disease – however, it is likely that any English-speaking community under any developed country, is likely to have more affluence and access to better medical services to the major population. Assuming a high search result celiac are correct, then the clues as to why this is so can be found in the detailed analysis of the communities.

China (traditional Chinese speaking) had an enormous 2,600,000 searches. This is similar to the U.S., but China has an Internet penetration much lower, resulting in a higher estimate of Search Celiac. The typical community of celiac search high high proportion of gluten generic search 50, while "China Traditional "is only 38% of the volume. However, it follows the trend of the 'group of celiac ' as the search party the second highest (30%). So it seems that "traditional China 'really is a community of high celiac search. The rise of the economy China, particularly in large cities is likely to have given rise to a community hungry for information and funds to seek medical services and buy products without gluten.

The "Indonesia speaking " English community had a relatively low search volume of 325 thousand terms, however, with only 11% penetration of Internet, this gives the community a grade of 5.5 search celiac celiac searches per month. The group's profile search is not typical of countries in search of high. A generic set relatively low and the highest celiac group 'search used nonstandard terms. "The wheat-free ', also is not very high (16%)." Gluten free pizza "To be the highest search specific foods, it seems that this community is rich indigenous community and has more search engines. But they also use search terms non-standard as the Indonesian side of gluten from the online offering is likely to be quite underdeveloped.

All other Asian communities analyzed were found in the search for very low are 1 to 2 searches celiac set. Surprisingly, Japan, (English and Japanese speaking) communities also found here. Although they have recently one of the largest in the gross volume of the search for gluten compared with the values ​​of all Asian communities, adjusted values ​​are celiac Search only about 60% of U.S. and less than half of Australia 's. This could be caused by your choice fish to the rice and food that don 't involve gluten. Japan to speak English had a low of 100 187 000 search terms and the four groups with similar volumes search for around 18%. Searches are very high "gluten-free restaurant ", and high level for the 'group celiac 'suggests a balanced distribution between the new and sophisticated diagnostic engines.

Specific terms of food cakes, corn muffins instead of staples also suggest that Japan 's talking about the Japanese have risen above the need find or make basic foods like bread. While Japanese-speaking community had twice the records of the English speaking community, which is practically in the same place in the matrix of GFP. The main difference is that your search profile was completely different. The Japanese-language search engines spent 43% of its 391,000 searches for specific foods without gluten. The higher specific searches were: cake, pizza, casein, biscuits, chocolate and beer. Again, these are the characteristics of sophisticated search engines in an affluent society.

The lowest-ranking communities were India (English and Hindus), Indonesia (Indonesian speaking), and China (English and Simplified Chinese). These countries share the similarity of very large, which has low economic status and predominantly non-English speakers with low Internet penetration.

Specific information provided in these communities in the analysis of each community. However, it could be that, like Japan, these countries have a low amount of gluten in their diet and this can also be cause low or no activation of the issues of celiac disease. That aligns with the theory that this is a continuation "overdose 'food high in gluten that triggers celiac disease in the first place many people in developed nations.

ASIA specific best practices Community agricultural Analysis Matrix

CHINA

China was analyzed by three different search segments languages: English, Traditional Chinese, Simplified Chinese. Traditional Chinese community not only had by far the largest raw number of searches of Asia, this community seeking only nominal similar size to the size of the U.S. search premiums. However, China's population is over 1.3 million people and has a relatively low Internet penetration of 19% and Google's market share only 22%.

This community is supposed to represent 15% of China 'S total population. With 136 search terms and search 155,000, when this is consistent with the low penetration and Google share equivalent a set of search volume of 3.7 million by December 08.

While there were 16 terms in the "food gluten generic 'group this group represented only 33% of the first 50 volumes. The biggest search term in this group was "gluten free ", which represented 22,000 searches. The group was the second highest "gluten from the diet " group with 12 terms and 36% of the top 50 searches. The third group high with ten terms was the celiac group representing 27 000 searches with the three main ones are: celiac 8100, the 8100 gluten sensitivity and gluten allergies 5400.

The group of specific foods without gluten had accounted for only four terms and 11 000 searches more welfare and flour buns oats.

Simplified Chinese speaking

With 567 thousand searches in this group was three and a half times larger than the English speaking community. It follows the trend with local (non English) search terms in the community of food gluten generic 'group consists of a proportion much lower total (15% of 50) that the English speaking community over (33%). The largest group was the 'specific foods without gluten ' group with 178,000 searches, 44% of the top 50 searches. Cakes and pizza had a combined volume of 37,000 searches, with the following four terms has 12,000 searches each: casein, flour, biscuits, chocolate and beer. This relatively refined search pattern suggests relatively sophisticalted afflutent seekers. Perhaps China should be relatively afflutent to be diagnosed in the first place?

Chinese traditional

This community was a massive 2,600,000 searches, only surpassed by the U.S.. The largest group was the "generic 'group with 9 terms takes 38% of the volumes. Of the nearly one million searches within this group, 823 thousand were for 'gluten-free '. The core group generic foods representing six of the nine terms that account for 98% of the generic group.

Celiac group also had a large representation with five terms accounting for 30% of searches. Celiac and celiac disease accounted for more than 700,000 searches! While the food group specific was the third largest in volume (258 thousand), his 19 terms only accounted for 10% of the top 50 searches. The deadline was for the gluten free bread (50 thousand searches), followed by the cake without gluten and corn gluten, each in 22,000 searches. Please that these foods are much simpler than the basic necessities for the community unintended Simplified Chinese.

INDIA

The spread in India speak English and Hindu communities. With the world 's second largest population of over 1 billion people and penetration Internet only 5.2% and the participation of 81% Google, searches gluten premiums are expected to be low, but so were adjusted celiac searches.

English speaking INDIA

The group had 20 generic terms and accounted for 65% (150 thousand) of searches top fifty. The first four terms were between 25 and 18 000 were part of gluten-free phrases such as: does not contain gluten and gluten-free, gluten in.

The gluten-free diet (11 terms) and the group of celiac (8 terms) each with 11% and 12% of the top 50 searches, respectively. A fourth group of about place with only five terms was the specific food group. The bulk of this group was taken by "dairy gluten " 9,900 searches.

This community had 417,000 searches almost two and half times the searches speaking English. The first five volumes were all groups search very similar, ranging between 18% and 23%. The 'specific foods ' group accounted for six terms and 23% of the volume. The first two records were gluten-free bread and cakes without gluten 49,500 22,200. The second highest group was the celiac group with four terms covering 20% ​​of the volume. 'Intolerance gluten 'was the first search term of the groups taking 49,500 of 82,000 searches.

JAPAN

As one of the most sophisticated economically strong first-world countries was expected that Japan 's search rate can be high rate. However, the disease diagnosed celiac may be humble in this country as rice and fish usually make a much greater proportion of their diet than wheat cereals.

Japan English speaking

Accounting with 100 search terms of 187,000 is a relatively low rate of search by the population, taking into account that has 74% penetration of Internet and Google's share of 39%.

The first four groups, each was 17% to 20% of the best fifty volumes. Exceptionally, "places of gluten 'was the first group and had three terms and 36,000 searches for its 20% of the top 50. "Gluten-Free Restaurants 'was a very dominant 22,000 searches.

The group was the second highest with 12 celiac accounting terms 19% (35 thousand) of the top 50 searches. Celiac disease "The terms and" celiac 'searches accounted for 8.000 each one. There was also a relatively high level, and even spread to other celiac search volumes. The "gluten free generic 'group had 15 terms (27,000 searches), but only 17% of the top 50 searches. With the average value of 1,600 groups and non-core accounting generic terms, 80% of generic searches, people were looking for singular generic terms than usual. The top two non-core searches were variations of "free desserts gluten "comprising 9,000 searches. specific gluten-free foods was only six terms (24 300 entries) with three terms: cakes gluten free (6600), corn gluten meal (6600), and gluten free muffins (4400).

The high value search for gluten-free restaurant, gluten free dessert (s), cakes and pastries suggests that this group is a very small core of researchers established. While there is a relatively high level of 19% of searches dedicated to the pursuit of information about celiac disease, the spread of high between the groups suggests that the industry may be ripe GF in Japan.

JAPAN Japan talks

total searches were 391 000 per month for the top 50, surprisingly only twice-speaking community English. "Food without gluten specific " was a very dominant with 23 terms its 169 thousand searches with 43% of the top fifty search. The main searches were: gluten cake (22,200) gluten-free pizzas (14,800) and a four in 12,000 searches: gluten-free casein-free cookies gluten chocolate gluten free, gluten-free beer.

The second highest group was the 'generic group ' with six terms and only 13% (52 mil) of the 50 searches. Very dominant terms were: "what is gluten free '(22,200) and" gluten-free products ' (14,800). The third highest group was "gluten-free recipes 'whose seven terms accounted for 11% more search term gluten free recipes (12,000). Celiac group had only two terms and 3% of the top 50 searches.

INDONESIA

Indonesia is the fourth largest country in the world with a population of 229 million dollars. And as China and India is classified as a developing country. While Google has a very healthy market share of 71% there, the only country that has an Internet penetration of 11%. The analysis was conducted in English speaking and communities speaking Indonesian.

English speaking INDONESIA

With only 107 search terms of more than 325 thousand times, this result is relatively low for a country of this size. The popularity of the groups were fairly evenly distributed with the main group of 'celiac ' only has 8 terms and representing 21% of searches. Exceptionally, the two terms were not peak generic celiac disease (22,200) and symptoms of celiac disease (14,800).

The group was the second highest wheat-free ", whose six terms comprised 16% of the 50 top searches. With an average of 8000, the term was superior wheat intolerance '(18 100). The third peer group with 14% of searches was the specific food group. Of its 43,000 searches the main ones were gluten-free pizza (14,800), the gluten-free pasta (6,600) and gluten-free cakes (6600).

Search with relatively low volumes, as expected generic group searches were low – with ten terms constituting only 9% of the top 50 searches. Generic terms also include non-core 84% of the terms. The average value was 2,900 and the searches were: gluten free desserts (s) (9000) and 'gluten-free pantry ' (3600).

INDONESIA Indonesia's talking

A point significant in this country is the low penetration of Internet to Google terms only 22 times in the month and 173,000 native language searches. This is less than half the English speaking community.

In this community the celiac group was very dominant 53% of the top 50 searches. With only four terms the two main terms of groups of 82,000 searches were: intolerance to gluten (49 500) and allergy to gluten (27 100). The prevalence of celiac group suggests a country in the same early stages of celiac diagnosis.

The group was the second largest generic group of which the five terms were all terms represented 49,000 basic searches. With a median value of only 1,300, the conditions were very dominant gluten-free (33 100) and gluten-free products (14,800).

The third highest group (12%), specific gluten foods, there were seven terms and a total of 19,000 searches. The first three terms are gluten-free cookies (12,100) high-gluten flour (3,600) and gluten-free oatmeal (2,900). Cookies are not necessarily a big luxury item, but indicates that that you can find some way to buy and search for items other than food staples such as flour and bread.

SINGAPORE

Singapore has one of the best telecommunication systems in the world and one of the largest cellular uptake, however, Internet penetration is only cited as 70%.

Singapore is also one of the major economies of the Asia-Pacific, with Hong Kong, Taiwan and South Korea. As GDP per capita "exceeds that of most countries outside the U.S., is expected to have the highest value of the search celiac too.

SINGAPORE English Language

With a population of just over 4 million people, the total search (English) 118 154 000 search terms and is very impressive. This high-level search is accompanied by 15 of 99,000 accounting generic search terms (65%) – Of which only 15% of searches were non-core. The terms were very dominant, "and gluten-free '(27 100), is gluten free ' (27 100) and "gluten free '(22,200).

The second highest group was the search term gluten-free diet which comprised six terms by only 10% of searches. Of the 15,000 records, the top searches were: "food list gluten free " and "list gluten-free foods '- 4,400 each.

While specific foods six terms only made 5% of the top 50 searches, is useful to see that they were: oatmeal (2,900), and pizza and pizza to 1,900 words each. This shows a balance between the staples and luxury food mixtures.

SINGAPORE Speak Mandarin

Mandarin is considered the dominant language in Singapore. As the traditional and simplified Chinese in China had essentially the same terms as in the traditional Chinese order in Mexico, is considered to Google doubles search results gluten Singapore. While Google has a very healthy 71% share between your dot com and Singapore specific engines, the results of 143 search terms and was very inflated 1,160,000. That is, taking Internet penetration and market share of Google in mind, of celiac monthly search volume will be 51 search terms – if the data was true!

This suggests that while searches in English from the Asian community may provide insight into the development a country market, the major Asian languages ​​searches might not be able to analyze.

ASIA SUMMARY GFP Matrix

About the Author

Original career in electronic engineering morphed into Corporate Marketing via MBA in 1998. In the Last few years I have had a strong interest in e-marketing and website optimisation. My strongest desire is to be working in the sustainability industry which causes large reductions in greenhouse gases. Save the planet, save the people.

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